Strategy

Covid-19 Pest Control and Bed Bug Marketing Survival Guide – Update 1.0

Marketing, Pay Per Click, Strategy / By Cory Risseeuw

The pest control industry is currently in uncharted and to say the least rough waters. It is pretty safe to say that none of you planned for national economic shutdown paired with a global pandemic, and then time it to coincide with the end of the pest control slow season.

Google Disrupts How Pest Control Companies Make the Phone Ring with Local Service Ads

Google, Pay Per Click, Strategy / By Cory Risseeuw

Google Local Service (GLS) ads is Google’s version of a pay per lead service, kind of like Home Advisor or Angie’s List. GLS ads are a relatively new service, in select markets, that completely changes the layout to Google’s Search Results. Local Service Ads actually show up above Google Adwords (Pay-Per-Click), Maps & Organic Listings.